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Capital One Financial Purchase of PeopleFirst Inc.

Acquisition Summary

Target Information
Target: PeopleFirst Inc. Type of Company: Motor Vehicle Loans
City: San Diego State: CA
Financial Data As Of: N/A Assets: N/A Book Value: $8 million
Target’s Business: PeopleFirst, founded in 1995, is the nation’s largest online motor vehicle lender, originating and servicing consumer auto and motorcycle loans, primarily via the internet. People First, with 270 employees, offers consumers the flexibility to finance their purchase of a new or used car or motorcycle at virtually any dealership in the country up to their pre-approved loan amount without having to renegotiate the terms. The company also provides financing for lease buyouts, refinances of existing loans, and the purchase of vehicles from private individuals in 48 states plus the District of Columbia. The company has provided nearly $2 billion worth of motor vehicle financing since inception. Investors include: AMEX, JP Morgan and Madison Dearborn
Acquirer Information
Acquirer: Capital One Financial (COF) Type of Company: Diversified Financial Services
City: Falls Church State: VA
Financial Data As Of: 06/30/01 Assets: $22 billion Book Value: $2.7 billion
Acquirer’s Business Capital One Financial Corporation is a holding company whose subsidiaries provide a variety of products and services to consumers using its proprietary information-based strategy. The Company's principal subsidiary, Capital One Bank, a limited-purpose credit card bank, offers credit card products. Capital One, F.S.B., a federally chartered savings bank, offers consumer lending and deposit products. Capital One Services Inc., another subsidiary of the Company, provides various operating, administrative and other services to the Company and its subsidiaries. Capital One's business consists of both lending and non-lending activities. Its lending activities consist primarily of credit card products, but also include other consumer lending activities, such as unsecured installment lending and automobile financing. Its non-lending business activities consist primarily of its retail deposit-taking business and various non-lending new business initiatives.
Transaction Information
Status: Pending
Announcement Date: 09/21/01 Accounting: Purchase
Completion Date: 4th Q. 2001 Consideration: Stock
Deal Value: $174 million, 3.7 million shares of Capital One, 21.7x book value; $166 million of goodwill was paid
Comments: The purchase will make Capital One one of the nation’s largest providers of direct-to-consumer auto loans. Shareholders of PeopleFirst will receive 3.7 million shares of Capital One common stock. This acquisition extends Capital One’s auto finance strategy to superprime consumers and those directly seeking financing online. PeopleFirst will become a wholly owned subsidiary and the current senior team at PeopleFirst will continue to manage its operations.
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